As per scientific research, we only use 5% of our Conscious brain in everyday use and 95% of our actions guided by the subconscious brain which is usually on autopilot.
The conscious mind is full of creativity, desire, wishes, appreciation, etc, whereas the subconscious mind is a record-playback, most of the data points sourced from since birth to 7 years of our age gathered unconsciously from parents, family, surroundings, acquired behaviours, beliefs, and experiences.
Creativity is an integral part of building a corporation. Practicing Mindfulness helps to introspect subconscious data points and re-record if needed, strikes the right balance to expand our consciousness.